This is a print ad from POM Wonderful that claims that their promegranate juice could reduce blood pressure. This print ad is deemed ethical because it does not state that this product can completely remedy high blood pressure problem. With the headline that states “Decompress” we can clearly understand that this health product can decrease one’s blood pressure and ASA can’t argue that this ad is abiding the law. The body text mentioned that this health drink helps to guards your body againts variety of health problems. It does not state that it can entirely protect all these illness. Besides that, the body text has also stated the desired amount of consumption in order to achieve the desired result. Therefore, there is no dishonesty in this print ad. As for the visual, it explains the whole idea of the print ad because it shows the blood pressure monitor on the bottle means if you consume this drink, your blood pressure is going to be as low as the drink. This is overall a simple and straightforward ad. In addition of the help of the body text, it also gives audiences more understanding for this product and how it is scientifically proven that it works.  

By Pauline Kam
Source: 

This newly released ad by Save the Children hopes to increase awareness of child labour and improve the legal framework to protect children in Dhaka, Bangladesh. The idea of this ad that shows a child working being framed inside a mirror box that make it looks like being immortalized in a museum, aims to visualize the tagline in the ad "we must make this a thing of the past" is truly a brilliant and very eye catchy idea. This ad definitely lays a leading role in combating child labor by making it in a very creative way, it, increases consumer awareness, pressing companies with child labor in their supply chains to take action, and engaging governments on what they need to do to address the issue.  Powerful !


By Ariel Ezra Bezaliel 
Source:http://files2.coloribus.com/save-the-children-child-worker-2875

This brochure from Hawes & Co, a real estate agency from the United Kingdom is simple, yet attractive and eye-catching to the viewers. At first glance, people will obviously be attracted by the visual and the vibrant colors. The drawing is so creative and funny in a way because it is a drawing of a person’s head in the shape of a house with the headline “Are you thinking about a new home?”. The “think” and “home” they implemented in the visual makes it quite cool and in my opinion, it really is a new way to execute the brochure this way rather than just a flat and mundane real estate brochures, which usually only shows a sample of new houses and a number on it. By looking at this brochure, people will feel and have a perception that this company has a good taste and ultimately, encourage them to give the company a call. For viewers to act upon the ad is basically the advertisers’ main goal and for them to get contact with the company is what the real estate agents aim to gain. You might be curious why the benefits are not stated there? The truth is that Hawes & Co is famous already in the UK since it was established in 1988. So this brochure is more intended to show that they are the superior company in the UK. Using an art on flyers nowadays is really trending like for concert, party events, etc.

By Muhammad Syady Nayatra Rasyid

source: tesredburn.co.uk/hawes-and-co-5

This brochure from Atlas is definitely an example of the most effective and efficient ad  The biggest and most common mistake that is made when writing a brochure, is focusing too much on the information instead of the persuasion. This brochure definitely on the right track, it is not too wordy yet informative. The copy write is more enticing to the audience because it gives them a reason to follow the message in the brochure. Also, the main message of this brochure is conveyed perfectly because there is a clearly dominant message and goal. As we all know, multiple phrases asking the audience to do certain different things can be confusing and the reader can loose interest when there are too much information involved yet does not give a concrete solution or answer the reader's question, hence this brochure definitely a good example of a focus and simple  copy writing. Furthermore, this brochure embody a good example of a good brochure because it quell the reader's fears (pregnant woman) and it brings the reader to take action and take steps to order the product. 


By: Ariel Ezra Bezaliel