Both of our blog posts this week are written by David Ogilvy who is known as "father of advertising". Throughout his life, he has created some of the world's most successful and iconic marketing campaign. Ogilvy once said "Advertising research are as dangerous as generals who ignore decodes of enemy signal." He believe that research is vitally important in order to create an appealing, interesting and insightful advertisement. This remind us to learn everything we can possibly know about our topic and target audience before we write. Also, from the 2 famous works that we posted this week, we learn that simple headline is better. Headline offers the biggest opportunity to impress our reader, if it is too tricky and confusing, reader will not continue reading. Hence, it is important to make our headline impossible to miss and difficult to ignore. His works continue to inspire us and motivates us to be better. He teaches us many things about advertising industry, from branding, research, planning, creativity, etc. Ogilvy has a common sense approach to advertising which transformed selling a message into an art form, and this is something that we'd like to have one day later.
By: Ariel Ezra Bezaliel
By: Ariel Ezra Bezaliel