After looking for interesting new media ads to be studied, I came across one that took my interest after watching it. It was a banner advertising MetLife’s (which is an insurance company), “I Can Do This Campaign”. The ad, created by Crispin Porter + Bogusky, features Schroeder, the Peanuts character, at his piano. A headline asks, "Help Schroeder with his big performance." To do so, you have to touch your computer keyboard (any keys will do) at roughly the speed he plays — not too fast, not too slow. A meter shows you how fast you're going. The banner shown ran on The New York Times’ homepage during February 2012. The campaign is built around the premise that, when faced with a seemingly daunting task, all you have to do is take the first step and you'll see there's nothing standing in your way. I found the ad to be visually stimulating as they used animated characters and put them in the real world, making them stand out from the background. The music notes that appear as Schroeder plays the piano contributes to this point also. The fact that the banner was interactive, accompanied by music was what made me got all the way till the end of the ad to see what would happened If I did.
By: Alif Alexander
Source:https://www.youtube.com/watch?feature=player_embedded&v=Wd_8okTcyog
By: Alif Alexander
Source:https://www.youtube.com/watch?feature=player_embedded&v=Wd_8okTcyog