Both of our blog posts this week are written by David Ogilvy who is known as "father of advertising". Throughout his life, he has created some of the world's most successful and iconic marketing campaign. Ogilvy once said "Advertising research are as dangerous as generals who ignore decodes of enemy signal." He believe that research is vitally important in order to create an appealing, interesting and insightful advertisement. This remind us to learn everything we can possibly know about our topic and target audience before we write. Also, from the 2 famous works that we posted this week, we learn that simple headline is better. Headline offers the biggest opportunity to impress our reader, if it is too tricky and confusing, reader will not continue reading. Hence, it is important to make our headline impossible to miss and difficult to ignore.His works continue to inspire us and motivates us to be better. He teaches us many things about advertising industry, from branding, research, planning, creativity, etc. Ogilvy has a common sense approach to advertising which transformed selling a message into an art form, and this is something that we'd like to have one day later. By: Ariel Ezra Bezaliel
I totally agree with Ariel about the part where a simple headline is always the best headline. Many people often forget this fact and it leads to an unecessary long headline. Also, research is very important throughout the whole planning process of creating an advertisement because we need to know our consumers well in order to pull attention to our advertisement.
Good blog post!
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Pauline Kam
11/26/2014 01:34:47 am
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I totally agree with Ariel about the part where a simple headline is always the best headline. Many people often forget this fact and it leads to an unnecessary long headlines. Yet, headlines should not be too simple because audiences might forget them after quite sometimes. A good headline should also be catchy and memorable. Like the print ad that Alif written about, that is really a good headline that will stay quite sometimes in audiences' mind.
Although research process is very time consuming, but it definitely worth every single minute spent researching on consumers. By researching we can actually understand a lot more about our audiences and we can be able to create a better ad that caters to our targeted market. Hence, research is very important throughout the whole planning process of creating an advertisement because we need to know our consumers well in order to pull attention to our advertisement.
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Muhammad Syady Nayatra Rasyid
9/11/2014 08:06:49 pm
I am impressed that Ariel has managed to sum up the essential lessons of advertising given from the father of advertising himself. He stressed upon the idea of research, in which it is pivotal to help advertisers in identifying their target audience. Doing research on the right target audience will initiate a starting point to craft the right messages in ads. Such strategy will ultimately drive market sales. Another point to consider is the fact that an attention-grabbing headline qualifies as a good ad. With sufficient research, advertisers should know how to get into the minds of the audience. Captivating headlines should scream “hey this one is for you!”.
have to say that i am impressed that ariel has actually done the research properly. You did explain what he did, and why is the 'Father of advertising'.
yes i do agree with you aeriel, we learned something and he remind us to search the target audience properly before making any decision. We did learn a lot of thing from the 'Father of advertising' i totally agree that. We can learn many things from the legendary Mr.Ogilvy, we can study his successful advertising campaigns, we can learn how to persuade prospect, how to influence reader, and even create memorable and attractive content. He also teach us about, productivity , branding , research and so on.
Father of advertising also teach us some of the meaningful quotes , 'In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create'.
Good blog post! I am impressed!
by Svensson Yap Suen Sheng
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Ariel Ezra Bezaliel • Alif Alexander • Irene Cheen • Pauline Kam • Syady Nayatra • Svensson Yap Suen Sheng