This brochure from Atlas is definitely an example of the most effective and efficient ad The biggest and most common mistake that is made when writing a brochure, is focusing too much on the information instead of the persuasion. This brochure definitely on the right track, it is not too wordy yet informative. The copy write is more enticing to the audience because it gives them a reason to follow the message in the brochure. Also, the main message of this brochure is conveyed perfectly because there is a clearly dominant message and goal. As we all know, multiple phrases asking the audience to do certain different things can be confusing and the reader can loose interest when there are too much information involved yet does not give a concrete solution or answer the reader's question, hence this brochure definitely a good example of a focus and simple copy writing. Furthermore, this brochure embody a good example of a good brochure because it quell the reader's fears (pregnant woman) and it brings the reader to take action and take steps to order the product.
By: Ariel Ezra Bezaliel