This is a print ad from POM Wonderful that claims that their promegranate juice could reduce blood pressure. This print ad is deemed ethical because it does not state that this product can completely remedy high blood pressure problem. With the headline that states “Decompress” we can clearly understand that this health product can decrease one’s blood pressure and ASA can’t argue that this ad is abiding the law. The body text mentioned that this health drink helps to guards your body againts variety of health problems. It does not state that it can entirely protect all these illness. Besides that, the body text has also stated the desired amount of consumption in order to achieve the desired result. Therefore, there is no dishonesty in this print ad. As for the visual, it explains the whole idea of the print ad because it shows the blood pressure monitor on the bottle means if you consume this drink, your blood pressure is going to be as low as the drink. This is overall a simple and straightforward ad. In addition of the help of the body text, it also gives audiences more understanding for this product and how it is scientifically proven that it works. By Pauline Kam Source: |