In Advertising there some ethical approaches that are required in order to have a suitable and likeable ad for the audience. Respecting the truth and being honest to the viewers are important to credible copywriting. Meanwhile, spreading untruthful facts can be dangerous and will consequently result in losing the trust of the audience if it is proven a lie. Advertisement must be written based on facts, without altering the product’s features or concealing its flaws. If there is a wow-factor, it is imperative to showcase it to the audience in an attempt to further convince them to buy the product. Elaborating on the wow-factor and providing a reliable source will help to alleviate audience skepticism. Furthermore, decency is one of the crucial considerations in pursuing an ethical advertisement. An ad should oblige to the standard of the regulator and so, it cannot be offensive. Think of the risk by not regarding decency; the ad would appear insensitive. This can damages the brand image because an offensive act will be remembered for a long time and audience perception of the brand is negatively changed. For example
Advertisements may have some guidelines on how to make ads and ethical guidelines that advertisers need to follow but that may be not the case. Some ads created by advertisers in their eyes may be morally sound but to the eyes of the audience may be the most unethical ad they ever seen. This cannot be avoided as not all people can be pleased. However, lying in advertisements is the sure best way to lost the trust of the audience.
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Irene Cheen
11/26/2014 12:01:22 pm
This entry blog post is done very nicely by Syady. I am liking the fact it is so informative and tells me all I need to know in the ethics of advertising. I highly believe that being an advertiser, one have to be a hundred percent honest with their product and the facts about it. If such rules are broken, a high penalty or even circumstances of jail time can happen according to the Media Law of Printing Presses and Publication Act section 8. When Syady talks about the WOW factor, it is very useful to advertisers as if it is without it, the audience will not consume your product.
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Svensson Yap Suen Sheng
11/26/2014 12:29:16 pm
Yes, the worst thing in advertisement is spreading those untruthful facts, it can seriously affect the company's name and losing the customers trust. And of course, it must be facts therefore before creating an ad must do more research,
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Svensson Yap Suen Sehgn
11/26/2014 01:17:33 pm
Re edit
Yes, the worst thing in advertisement is spreading those untruthful facts, it can seriously affect the company's name and losing the customers trust. And of course, it must be facts therefore before creating an ad must do more research, giving out the correct information. Wow-factor is very useful it use it in nice way and syady talks about it in the blog, which i feel its details enough for us to understand , if its without , its quite a disadvantages for the advertiser without WOW factor
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Ariel Ezra Bezaliel • Alif Alexander • Irene Cheen • Pauline Kam • Syady Nayatra • Svensson Yap Suen Sheng