This newly released ad by Save the Children hopes to increase awareness of child labour and improve the legal framework to protect children in Dhaka, Bangladesh. The idea of this ad that shows a child working being framed inside a mirror box that make it looks like being immortalized in a museum, aims to visualize the tagline in the ad "we must make this a thing of the past" is truly a brilliant and very eye catchy idea. This ad definitely lays a leading role in combating child labor by making it in a very creative way, it, increases consumer awareness, pressing companies with child labor in their supply chains to take action, and engaging governments on what they need to do to address the issue. Powerful ! By Ariel Ezra Bezaliel Source:http://files2.coloribus.com/save-the-children-child-worker-2875 |