The print ad that I chose is from men’s lifestyle magazine. The headline is “ Evolution needs a gentle reminder every morning”. The ad is sponsored by The Art of Shaving New York. Mainly, the target audience that they are trying to reach is adult male. To be more specific, their campaign is targeting businessmen. The product itself is a grooming kit for men (shaving products). Moreover, the ad gently reminds men that they need to shave every morning in order to present themselves properly. It is also trying to convince the audience that the only proper way to be a real desirable gentleman/representable man in general is by having their face cleanly shaved. The visual that they put shows humor by mocking the evolution process and combining the evolution steps with their products. This helps audience to identify their product varieties and how to use them. Also, this is a constant reminder that the evolution has distinguished men from apes, whom are “hairy”, which is the opposite of “classy” men.
By: Syady Nayatra
Source, GQ Magazine, January 2014