Developing a good ad strategy needs us to reflect about the customers, product, competition and the problems. You should also know who are your customers, whether are they male or female, or perhaps their age group, etc. Prospect segmentation should be done in order to have a more reliable market research. Targeting, positioning and marketing too can develop a good ad strategy. Targeting is the process of communicating with the right segments and ensuring the best possible response rate. The methods you use to target your audience must relate to your marketing plan objectives. Positioning is the process of developing an image for your company or product. This can be achieved partially through branding, but it's important to realise that all elements of the marketing mix combine to provide the full picture. Once you have determined the positioning for your brand, it's time to develop the message in order to influence your target groups. Advertising objectives should be directly linked to your marketing plan, and tend to fit into the following generic categories: • Inform - raising awareness of your brand & products, establishing a competitive advantage • Persuade - generating an instant response (usually driving sales) • Remind - to maintain interest and enthusiasm for a product or service
*Developing a good ad strategy needs us to reflect about the customers, product, competition and the problems. (change needs to 'requires' as it sounds better)
*The methods you use to target your audience must relate to your marketing plan objectives. (relate 'back')
Most of these edits are not mistakes but rather just making the sentence sound nicer. Overall I agree with the post by Pauline Kam.
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Alif Hariz
9/14/2014 07:40:37 pm
All the points that Pauline has stated are all necessary in creating an effective advertisment. In essence thought, all of these segments can be all categorized under resreach. Indeed, without research one would be wasting time and effort in creating marketing strategies, resulting in poor advertisements.
i am impressed the details that pauline has given on top. Target audience, demographic , psychograpic , prospect segmentation , targeting, positioning are really necessary to have for creating a good advertisement.
Understand the customers are important, getting to know the customers is important to designing a successful advertisement. Market research them and divide them to any different group , target them effectively , use a media that they will be interested with.
Overall the details are given on top, very nice blog post but there is 1 thing that i think can make a better ad which is the tagline. A really good tagline can supply company's advantages , the tagline can connect the ads to the product memorable, and the emotion of the ads as well.
Most of the details that pauline has given are impressive, i totally agree with what pauline kam is written about. Nice Blog post
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Irene Cheen
9/12/2014 09:05:13 pm
This article written well to conjunction the whole flow of a good advertising and marketing strategy. However i have to disagree that understanding the target audience is the first step, as a brand must always hold fast to their own brand USP (unique selling point). Great examples of how brands who stood by their brands before angling their marketing story to sell the product to the market are like the industry marketing genius Apple.
But overall this was a good insight onto the process and reflection of advertising.
Irene Cheen 0302428
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Ariel Ezra Bezaliel • Alif Alexander • Irene Cheen • Pauline Kam • Syady Nayatra • Svensson Yap Suen Sheng