This print ad was published by Sinchew newspaper Malaysia. The headline is pretty unique because they use numbers to catch the reader’s attention which is “ 1 Billion x π. Cn.” The ad is sponsored by Ploco and the target audience is mainly to unemployed or employee who seeks for a job with a very high salary. This ad is part of a wider recruitment process designed to attract qualified candidates for the job position in the company. This ad challenges the reader to solve the calculation that will lead them to a URL contains all the job description and specification. This ad is trying to tell the reader that in order to get a good career, they do have to execute some challenges in life. They are using an uncommon and catchy headline to grab the attention, this strategy helps the audience to think creatively and dreaming up innovative strategies in the most effective way possible, they will also be offered a great compensation once they succesfully done the calculation. This brand potrays innovative and assertive image to the public through this ad.
By: Ariel Ezra Bezaliel