The ad is from St Louis Prestress Inc. where they provide precast and prestressed products to construct a building. What attracted me to the ad was the headline which was ‘They say Rome wasn’t built in a day’, which is a saying stating that great things are not done in a short time. It is then followed with a short paragraph explaining how they can benefit future customers. They start by saying ‘Stretch? Maybe. But a shortened construction process is one of our biggest benefits. By building large protions of your project off site, we can cut your on-site time in half.’ By starting the ad with a big head line font and stating the benefits early, this will quickly attract potential customers to use their services. As for their call of action, ‘You have our word on that. And you have our word on quality and service too’ helps to reinforce the benefits of their service. The simplicity on how the ad attracted me makes me believe that this is a good print ad.
By: Alif Alexander
source: Gorilla76.com, (2014). Construction industry advertising: A trade journal campaign. [online] Available at: http://www.gorilla76.com/from-the-archives-a-print-ad-campaign-for-a-pre-construction-company/ [Accessed 27 Sep. 2014].