Volkswagen used their AIDCA concept to grab their audiences' attention, interest, desire, credibility and action. It grabs audiences' attention simply with the key that has a forest's off-road shadow on it. And also the tag line, turn on your adventure definitely gain audiences' attention too. With the attractive image and tag line, Volkswagen generates desire for audiences to purchase their car. Besides that, Volkswagen places logo and their signature key on the print ad to show credibility to their audiences too. The headline that states turn on your adventure clearly asks audiences to take their action on starting your adventure with their car. With the subhead line, Volkswagen wants to show that the car has a very big tank that allows it to go as far as 620 miles in a single tank. This ad definitely applies the concept of AIDCA.
By: Pauline Kam