Most print advertisements in this era has continued to push the boundaries of print advertisement by limiting words and only using provoking images to gain the attention of audience. The Scion car print advertising is proven to be one of the few advertisements which still use the play with words to do their advertisement.
The layout is magnificent in this print ad. The way they position the words are amazing in sense of the iQ is the smallest 4 seater car in the world. They have located the words from big to small in the center of the page that represents all the benefits of the small car. More like benefits of a big car squeezing down into the world’s smallest 4 seater car. Hence, that explains the shadow of the car being big.
The shadow plays an important role as it attracts people eye into looking at the ad, thinking it’s a big car. It leads audience to further read and find out that it is the world’s smallest 4 seater car. The color of the car chosen is rather smart as well. Bright orange in a all white background will stand out and attracts people’s attention to stop and stare.
By: Irene Cheen