First, involving humor might be the most effective way in creating an "attention-getting" commercial. Something that tickle the audience's bones and make them laugh loudly makes them remember the ad and also the product quickly. Second, create a clear storyline. The best TV ad don’t just sell a product or service, they tell a story. Whether it is a heartfelt story, or a dose of humor or satire, create a storyline to which the audience can relate and connect. Third, keep it simple. We only have few seconds to get our message across and form a connection to our audience, we have to make sure that they are not lost and could catch the main message within that short period of time.
On top of that, developing the signature theme, character and finding the suitable audio or music is very essential. Also, do not forget to involve the "call to action" elements in the end of the ad.
By: Ariel Ezra Bezaliel 0309187