By Muhammad Syady Nayatra Rasyid 0307574
In Advertising there some ethical approaches that are required in order to have a suitable and likeable ad for the audience. Respecting the truth and being honest to the viewers are important to credible copywriting. Meanwhile, spreading untruthful facts can be dangerous and will consequently result in losing the trust of the audience if it is proven a lie. Advertisement must be written based on facts, without altering the product’s features or concealing its flaws. If there is a wow-factor, it is imperative to showcase it to the audience in an attempt to further convince them to buy the product. Elaborating on the wow-factor and providing a reliable source will help to alleviate audience skepticism. Furthermore, decency is one of the crucial considerations in pursuing an ethical advertisement. An ad should oblige to the standard of the regulator and so, it cannot be offensive. Think of the risk by not regarding decency; the ad would appear insensitive. This can damages the brand image because an offensive act will be remembered for a long time and audience perception of the brand is negatively changed. For example
By Muhammad Syady Nayatra Rasyid 0307574
I have choosen a rather different type of advocacy advertising. Here, is a advertisement done by the NYC Health Department to promote healthy eating. Deciding to take the risk, they have chosen a scare approach where the advertisement would make you feel rather uncomfortable especially if you are one of those on going the problem or might be getting into it. Hence, this advertisement would work best on a person that has similar problems and people who enjoy sugar based beverage or food. Here, we have a man that is above the average weight with a amputated leg. Confirming on how he lose the leg was due to diabetes which is commonly caused by intaking too much sugar. Hence, this would make people think a thousand miles feeling scared on whether this same problem will encountered by them. It would take a bigger hit on people that are above average weight or people whom loves sugar. The colors used are rather well portayed as this is a public service announcement, Red and black are usually the color of danger.
By Irene Cheen Pik Yee
Press realise is the fastest way and easiest way to get free publicitiy. Therefore, writing a good press realise is a must for attractive the reader. Firstly, for sure headline is one of the most important thing In every press realise, therefore grab attention with a good headline, make it creative and attractive. Strong headline (for that matter , email subject line when you send out the pitch) will pull in journalist seeking good stories , the headline should be as engaging as it is accurate. Secondly, Get the right point in the first paragraph, every important point should be addressed in the first beginning sentences, and the subsequent paragraphs should be supporting information. Otherwise, GRAMMAR! Make it grammatically flawless, before sending it out, must check carefully since even single mistake can dissuade a reporter from taking you seriously. Make it straight to the point, one page is the best , and two is the maximum, the shorter the better. This will also force you to condense your most salient information into a more readable document , something journalist are always looking for. Lastly is about provide some good quotes, even if there is no, think about it. Say something that can grab people attention and something memorable and personal, if it possible.
By Svensson Yap
This is a corporate ad for Toyota. First what I like in the ad is the picture’s association with the ad. Toyota is advertising their ‘Toyota Express Maintenance’ where customers can get periodic maintenance services done in 60 minutes and assistance by the roadside anytime of the day, whether it be day or night. The picture of a marriage indicates trust, where both spouses can rely on each other in facing any problems. Their headline “Reassurance is knowing that someone that someone is there for you, no matter what” and “Toyota is there for you, for life”, further shows Toyota’s pitching for quality customer service. They also put in their unique selling point which are “60 minute express maintenance. An unmatched of 3 years or 1,000,000 kms”. The color used in the ad is a light shade of brown, making the ad not too dull or too bright. This makes the ad a little better to read than those with bright colors, which when being too bright makes people not read the ad. The fonts used in the ad are also easy to read as they are just in the perfect size for the amount of info written in there. The spacing also helps in the reading of the ad.
By Alif Alexander
A persuasive fundraising letter would start off by whom the letter is written by. A convincing authority that calls for a fundraising will be more credible compared to a normal person. Besides that, providing statistics and charts about needs of your organization on fundraising is going to aggravate your audiences. Instead, choose one impactful story to tell is going to attract your audience on reading your letter and contribute to your organization. Call for action is a very important element to be included in the fundraising letter for the reason that it has to sound emergency and anxious thus audiences will react to it right away.
A reply slip should be included as well. Furthermore, the envelope shouldn’t be negelected because it is an important part of the fundraising letter and overall fundraising package. After all, it needs to be designed in such a way that gets the donor to open it. A teaser from a story that will be included or a stamp that reads “Emergency Appeal” will actually attract donors to open them right after they receive the package.
By Pauline Kam
New media advertising no longer can be of simple and plan methods as they use to be. In short, everyday people’s attention spans gradually growing shorter and shorter. The revolutionary items that technology has brought us have advanced us as well as crippled us. For example print media no longer can be as simple as they used to be using just black and white with normal fonts, but rather it has to be engaging, colorful and excites the senses of the consumers.
Hundreds of brands are constantly battling everyday to leave an impression upon the consumer’s reasons why their brand and product should be the item that you should consume. Even the digital media is not spared, for advertising needs to be pro-active and carry the consumers on a journey. Thus cross platform advertising is an ever vital method that advertisers need to look into using various media platforms all as on together.
By: Irene Cheen