This brochure from Hawes & Co, a real estate agency from the United Kingdom is simple, yet attractive and eye-catching to the viewers. At first glance, people will obviously be attracted by the visual and the vibrant colors. The drawing is so creative and funny in a way because it is a drawing of a person’s head in the shape of a house with the headline “Are you thinking about a new home?”. The “think” and “home” they implemented in the visual makes it quite cool and in my opinion, it really is a new way to execute the brochure this way rather than just a flat and mundane real estate brochures, which usually only shows a sample of new houses and a number on it. By looking at this brochure, people will feel and have a perception that this company has a good taste and ultimately, encourage them to give the company a call. For viewers to act upon the ad is basically the advertisers’ main goal and for them to get contact with the company is what the real estate agents aim to gain. You might be curious why the benefits are not stated there? The truth is that Hawes & Co is famous already in the UK since it was established in 1988. So this brochure is more intended to show that they are the superior company in the UK. Using an art on flyers nowadays is really trending like for concert, party events, etc.
By Muhammad Syady Nayatra Rasyid