A body copy is the paragraph that explain and highlights the achievement , content, or etc that is related to the topic. Body copy is to catches people’s eye and may cause them to study their shapes, attractive body copy captures the eyes and the interest of the audience. Provides true information, do not keep all the information to the reader, educate the reader, giving them the true information and be selective, the truth can be fascinating, glamorous , and sensational. Do not use too many different fonts , it may makes the copy look more organized, clean and easier to read, avoid messy. Avoid excessive language, do not simply put words it might affect the qualities and the class of the body copy, each words you write should earn its right to be included in your ad. Don’t write it in all caps, only use capital letters for certain important areas, but not the entire paragraph. Lastly, write a body copy should consider about the formula too. Keep the reader readings the body copy smoothly, maintain the flow.
by: Svensson Yap Suen
by: Svensson Yap Suen