by: Svensson Yap Suen
A body copy is the paragraph that explain and highlights the achievement , content, or etc that is related to the topic. Body copy is to catches people’s eye and may cause them to study their shapes, attractive body copy captures the eyes and the interest of the audience. Provides true information, do not keep all the information to the reader, educate the reader, giving them the true information and be selective, the truth can be fascinating, glamorous , and sensational. Do not use too many different fonts , it may makes the copy look more organized, clean and easier to read, avoid messy. Avoid excessive language, do not simply put words it might affect the qualities and the class of the body copy, each words you write should earn its right to be included in your ad. Don’t write it in all caps, only use capital letters for certain important areas, but not the entire paragraph. Lastly, write a body copy should consider about the formula too. Keep the reader readings the body copy smoothly, maintain the flow.
by: Svensson Yap Suen
Developing a good ad strategy needs us to reflect about the customers, product, competition and the problems. You should also know who are your customers, whether are they male or female, or perhaps their age group, etc. Prospect segmentation should be done in order to have a more reliable market research. Targeting, positioning and marketing too can develop a good ad strategy. Targeting is the process of communicating with the right segments and ensuring the best possible response rate. The methods you use to target your audience must relate to your marketing plan objectives. Positioning is the process of developing an image for your company or product. This can be achieved partially through branding, but it's important to realise that all elements of the marketing mix combine to provide the full picture. Once you have determined the positioning for your brand, it's time to develop the message in order to influence your target groups. Advertising objectives should be directly linked to your marketing plan, and tend to fit into the following generic categories: • Inform - raising awareness of your brand & products, establishing a competitive advantage • Persuade - generating an instant response (usually driving sales) • Remind - to maintain interest and enthusiasm for a product or service
By: Pauline Kam
Both of our blog posts this week are written by David Ogilvy who is known as "father of advertising". Throughout his life, he has created some of the world's most successful and iconic marketing campaign. Ogilvy once said "Advertising research are as dangerous as generals who ignore decodes of enemy signal." He believe that research is vitally important in order to create an appealing, interesting and insightful advertisement. This remind us to learn everything we can possibly know about our topic and target audience before we write. Also, from the 2 famous works that we posted this week, we learn that simple headline is better. Headline offers the biggest opportunity to impress our reader, if it is too tricky and confusing, reader will not continue reading. Hence, it is important to make our headline impossible to miss and difficult to ignore. His works continue to inspire us and motivates us to be better. He teaches us many things about advertising industry, from branding, research, planning, creativity, etc. Ogilvy has a common sense approach to advertising which transformed selling a message into an art form, and this is something that we'd like to have one day later.
By: Ariel Ezra Bezaliel
Our group consists of Ariel Ezra Bezaliel, Alif Alexander, Irene Cheen, Pauline Kam, and Syady Nayatra. This blog is created to reflect and record our review and analysis toward some advertising works in print and broadcasting ads. We will work hard and incorporate among each other so that we can achieve and accomplish more.