I think this is really a good commercial because it shows that how a good beer should be in a good classy pub instead of a dodgy one. Throughout the entire commercial, they did not neglect showing the product name in order to pull focus to their product. The whole concept of the commercial is very good because they make audiences feel very fun and lively for changing they setting of the entire pub and of course the message they are trying is convey is¬– Heineken gives you a feeling of drinking in a great bar. The tagline for this commercial is ‘The perfect beer calls for the perfect bar’ which also means that having the perfect beer will make the bar a perfect one. Like I’ve mentioned above, the interesting setting change might pull the focus of the product away, therefore throughout the whole commercial they show the product brand a good number of times and especially at the end the waiter actually turns the cup to the audiences to make it clear that this is a commercial of Heineken.
By: Pauline Kam
By: Pauline Kam