By: Pauline Kam
I think this is really a good commercial because it shows that how a good beer should be in a good classy pub instead of a dodgy one. Throughout the entire commercial, they did not neglect showing the product name in order to pull focus to their product. The whole concept of the commercial is very good because they make audiences feel very fun and lively for changing they setting of the entire pub and of course the message they are trying is convey is¬– Heineken gives you a feeling of drinking in a great bar. The tagline for this commercial is ‘The perfect beer calls for the perfect bar’ which also means that having the perfect beer will make the bar a perfect one. Like I’ve mentioned above, the interesting setting change might pull the focus of the product away, therefore throughout the whole commercial they show the product brand a good number of times and especially at the end the waiter actually turns the cup to the audiences to make it clear that this is a commercial of Heineken.
By: Pauline Kam
The reason I chose this Volkswagen ad is that to make a good TV ad, it can be a simple one that can make it a likeable for all people. The add tells a story about a little kid who pretends to be Darth Vader, the iconic character from Star Wars trying to use the “force” on certain stuffs. In my opinion, this ad is really clever, original, sweet and memorable even without any voice and with only little of body language. This approach from VW is really different from any other car ad, which focuses more on the benefits and specification. Volkswagen only shows a glimpse of the car and didn’t mention any of the USP of the car itself. But there are a couple of points that can be taken, first the ad is very memorable and likeable towards the public, this way people will talk about it and automatically hype the brand Volkswagen automatically. Secondly, even VW does not show any of the USP, the ad is more focused on using an emotional storytelling to be intimate with the customers. Overall, a really a good ad and one of my personal favourite.
By Muhammad Syady Nayatra Rasyid 0307574
Commercials are a huge part of today's television programming and people behind the production of commercials use various creative ways to appeal to the consumers and to, in turn, provoke them to buy their product. Therefore, as an advertiser, knowing some tricks in order to create a memorable and effective TV ad is necessary.
First, involving humor might be the most effective way in creating an "attention-getting" commercial. Something that tickle the audience's bones and make them laugh loudly makes them remember the ad and also the product quickly. Second, create a clear storyline. The best TV ad don’t just sell a product or service, they tell a story. Whether it is a heartfelt story, or a dose of humor or satire, create a storyline to which the audience can relate and connect. Third, keep it simple. We only have few seconds to get our message across and form a connection to our audience, we have to make sure that they are not lost and could catch the main message within that short period of time.
On top of that, developing the signature theme, character and finding the suitable audio or music is very essential. Also, do not forget to involve the "call to action" elements in the end of the ad.
By: Ariel Ezra Bezaliel 0309187
Writing with style is actually a tips that make a blog even nicer, writing can be write in many style , we can written in conversation style and with a lively style. All of this I learn from internet and from the lecturer is really a lot. One of the very Important in writing style is critical analysis, write in in more confidence way to generate the content and the ideas of writing.
Subject is important too, therefore finding a subject that you are care about, it can help to genuine caring , which is to compelling in your style. Well, I believe no one will like to read messy and confusing writing, therefore keep it simple. Simplicity of language is to lead the readers to easily understanding, instead of writing a complicated story.
The one who writing is you, with your own style, write the blog with your sound, make it natural for you. Other important I learned is to write more details and more advice , to give the real information and write in details way therefore the readers only can know more about the content and read it easily.
The ad that I will be analysing will be the Dodge ad, an American brand of automobiles, minivans, and sport utility vehicles manufactured by Chrysler Group LLC. This ad is rather simplistic, with the product of cars being shown with the background of the sky behind the product. There are two interesting points about the body copy that attracted me to this ad. First is the colour of the fonts used in the ad. The colours used in the ad are actually the colours used for the American flag. The fonts used also give a somewhat professional and serious tone to the ad. Their headline “The Great American car is back” and the subsequent body copy helps to reinforce their idea that this car was made in America, for Americans to drive. Another interesting point is how the words are arranged. The combination of colour of the fonts and the layout of the words give us a picture of the American flag even though they are just words. Their sentences in opinion are just long enough for someone to read without losing their breath, even if the whole paragraph might not be interesting for those who don’t use Dodge brand cars.
By: Alif Alexander
Source: Curtispachunka.com, (2014). curtis pachunka. [online] Available at: http://curtispachunka.com/Dodge-Great-American-Car [Accessed 11 Oct. 2014].
A blunder in body copy is producing vague benefits. In other words, a body copy must avoid writing benefits that are generic because it would seem like the ad is misleading the public with untrue claims. This can deteriorate the ad’s formidability.
Grammar is another significant factor to consider. The coherency of the ad’s message can be unintelligible because of grammar mistakes. Poor grammar will only confuse the audience.
Overusing puns, clichés and famous quotations is ineffective. In reality, familiar clichés or proven selling words are so common that it is worn-out if applied without serious thought. Although they were thought as memorable back then, due to the repeated and habitual use, now audience sees them as dull.
Typography greatly impacts the comprehension of a body copy. Since larger type is easier to read, never use fonts below 12 point. Increase the font size by one or two if the typeface is small relative to the standard size.
To achieve a reader-friendly layout, a body copy should not contain more than 60 or less than 20 characters in each line. This is due to the fact that the human eye is incapable of efficiently reading more or less than this.
By Muhammad Syady Nayatra Rasyid 0307574
I believe that this ad has used the AIDCA term which consists of Attention, Interest, Desire, Credibility and Action. As you can probably tell, the ad shows a polar bear parked in garages with baffled mechanics unable to fix their mankind-caused problems. This ad visualization is very catchy, interesting and leave the audience wondering what is the message behind this campaign at the first glance. This WWF ad builds the audience's desire to stop doing things that could threaten the animal wildlife because there is no way to get them back once they are already extinct. Hence, this ad approaches society to maintain the eco system balance in order to prevent animal extinction (for example by not buying product that is made from animal skin, support organizations such as world wildlife fund as they too strive for the prevention of animal extinction except on a larger scale). This is a simple ad yet has a very deep meaning.
by: Ariel Ezra Bezaliel - 0309187
Volkswagen used their AIDCA concept to grab their audiences' attention, interest, desire, credibility and action. It grabs audiences' attention simply with the key that has a forest's off-road shadow on it. And also the tag line, turn on your adventure definitely gain audiences' attention too. With the attractive image and tag line, Volkswagen generates desire for audiences to purchase their car. Besides that, Volkswagen places logo and their signature key on the print ad to show credibility to their audiences too. The headline that states turn on your adventure clearly asks audiences to take their action on starting your adventure with their car. With the subhead line, Volkswagen wants to show that the car has a very big tank that allows it to go as far as 620 miles in a single tank. This ad definitely applies the concept of AIDCA.
By: Pauline Kam