Press realise is the fastest way and easiest way to get free publicitiy. Therefore, writing a good press realise is a must for attractive the reader. Firstly, for sure headline is one of the most important thing In every press realise, therefore grab attention with a good headline, make it creative and attractive. Strong headline (for that matter , email subject line when you send out the pitch) will pull in journalist seeking good stories , the headline should be as engaging as it is accurate. Secondly, Get the right point in the first paragraph, every important point should be addressed in the first beginning sentences, and the subsequent paragraphs should be supporting information. Otherwise, GRAMMAR! Make it grammatically flawless, before sending it out, must check carefully since even single mistake can dissuade a reporter from taking you seriously. Make it straight to the point, one page is the best , and two is the maximum, the shorter the better. This will also force you to condense your most salient information into a more readable document , something journalist are always looking for. Lastly is about provide some good quotes, even if there is no, think about it. Say something that can grab people attention and something memorable and personal, if it possible.
- “A Good press release is a must for attractive the reader”, Should’ve changed it to “attract the readers”
- - “Lastly is about provide some good quotes, even if there is no, think about it” – I honestly don’t understand what this mean
I agree that press release must be attractive because the goal is to obtain as much as media coverage. Hence, the headline should be direct and it should create a sense of urgency because normally the client or product wants their name upfront. In other words, the headline should be strong and able to grab attention. I also second that the first paragraph is crucial because it must contain the key messages. Reporters are busy people, it is highly likely that they would only scan the first paragraph.
It is clearly not an easy job to make a good press release. Writing a press release requires us to cover all the content and news from every objective angle. I agree with Svensson that headline definitely plays an important role, because most reader will use it to decide whether they will continue reading to the body copy or not. Also, writer should also pay much attention to grammar matters, because grammar is something that holds the language together. This means that you aren’t able to communicate effectively and the person who is reading your work may well be quite confused as to your meaning.
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Pauline Kam
11/26/2014 11:19:11 am
Spelling error on press "release".
Writing a good press release is never an easy thing to do because it must have good points (of course), good structure for the whole story (as we have learned, the inverted pyramid writing) and also yeah, good grammar. Bad grammar will turn the entire text into a different language.
The inverted pyramid writing is always crucial in press release because a good opening/introduction of the story is the only key point to keep readers reading till the end.
p/s: please improve your grammar/check before posting.
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Group Members
Ariel Ezra Bezaliel • Alif Alexander • Irene Cheen • Pauline Kam • Syady Nayatra • Svensson Yap Suen Sheng