A body copy is the paragraph that explain and highlights the achievement , content, or etc that is related to the topic. Body copy is to catches people’s eye and may cause them to study their shapes, attractive body copy captures the eyes and the interest of the audience. Provides true information, do not keep all the information to the reader, educate the reader, giving them the true information and be selective, the truth can be fascinating, glamorous , and sensational. Do not use too many different fonts , it may makes the copy look more organized, clean and easier to read, avoid messy. Avoid excessive language, do not simply put words it might affect the qualities and the class of the body copy, each words you write should earn its right to be included in your ad. Don’t write it in all caps, only use capital letters for certain important areas, but not the entire paragraph. Lastly, write a body copy should consider about the formula too. Keep the reader readings the body copy smoothly, maintain the flow.
I do believe that writing a good body copy requires a lot of work. We have to ensure that our writing is good enough to make people remember our product and interested to buy it. Svensson has listed down five important aspects in order to produce a good body copy. However, there are few things need to be corrected. First, there are many sentences that is ambiguous and hard understand. Also, some words are chosen incorrectly. For example, he wrote " A body copy is the paragraph that explain and highlights the achievement , content, or etc that is related to the topic. Body copy is to catches people’s eye and may cause them to study their shapes, attractive body copy captures the eyes and the interest of the audience" to make it easier to understand, he should change his sentence to " A body copy tells the sales story and usually written as a personal one-on-one conversation. It explains how the product will satisfy the customer's need and appeals to the reader's self-interest. An attractive body copy captures the eyes and the interest of the audience." He should also use ordinal numbers in identifying each new points of his explanation (such as first, second,third).
Reply
Muhammad Syady Nayatra Rasyid
9/28/2014 01:19:21 am
Overall i have learned a lot in just this whole paragraph, it is true that in a body copy you have to contain all of the elements mentioned above. A body copy indeed has to be clear, giving accurate facts and transparent to the audience. Otherwise, it wouldn't be convincing and reliable. Other elements such as avoid excessive language can be a good tip also because it can be redundant. Lastly, i think the most important is to keep the flow nice and smooth. To add more from me a good body copy needs to contain the 3 C’s :Make it Clear, Complete and Conversational
Note:
1. The "Body copy catches people's eye.." I don't really understand because I think it's more of a headline's characteristic.
2. I think the flow can be improved by inserting connecting words. such as: furthermore, in addition etc
Reference: Netplaces.com, (2014). The 3 Cs of Effective Body Copy - Writing Copy. [online] Available at: http://www.netplaces.com/writing-copy/headlines-body-copy-and-more/the-3-cs-of-effective-body-copy.htm [Accessed 28 Sep. 2014].
Reply
Pauline Kam
9/28/2014 02:09:02 am
Totally agree with your point that a body copy should be kept as simple and avoid text screaming and so on. And also, a body copy should also be creative and exclusive from the others so that audiences would be attracted and have a strong memory of it. Good job Svensson! Simple and straightforward explaination! :)
Reply
Leave a Reply.
Group Members
Ariel Ezra Bezaliel • Alif Alexander • Irene Cheen • Pauline Kam • Syady Nayatra • Svensson Yap Suen Sheng